Guide
What goes in an EPK: the sections a booker actually reads
An electronic press kit (EPK) is one page a venue, festival, label or blog can read in two minutes and act on. Bookers and programmers skim dozens of artist links a week, so the kit is less about impressing them with design and more about giving them the exact facts they need, in the order they look for them. Here is what belongs on the page, section by section.
1. A one-line hook
The first line under your name should say who you are and what you sound like in one sentence: genre, city, and the one thing that makes the project recognisable. This is the line a booker repeats to their colleague when they forward your link, so write it for someone who will only ever hear it second-hand. If you cannot name a reference act, name the scene you belong to instead.
2. A short bio, then a longer one
Keep two versions. The short bio is a paragraph of three to four sentences for a program, a flyer or an Instagram caption. The long bio, two or three paragraphs, is for blogs and grant applications, and it carries the details: where you are based, what you have released, who you have played with or for. Every claim in it should be one you can prove with a link — an inflated bio is the fastest way to lose a booker's trust, and there is no need for it: releases, radio plays and past venues all speak on their own.
3. Your key release, front and centre
Do not list everything you ever made. Pick the one release that best represents the project right now and embed or link it first, with its date. A booker wants to hear the current sound in one click, not dig through a discography. Older or side material can live further down as a simple list of links.
4. Music, video and social links that work
Every link on the page should open the actual thing: the Spotify or Bandcamp release, the live video, the Instagram profile. Broken, redirecting or generic links (a Linktree instead of the release itself) make the reader do work they will not do. If you have live footage or a session video, include it — for many venues it is the deciding factor because it shows how you hold a room, not just how you sound in a mix.
5. A booking and press contact block
This is the section most emerging artists forget, and it is the one that decides whether the kit produces a reply. Put a named email address — yours, or whoever handles bookings — in plain text where a programmer can find it without clicking anything. Add your city and country so the venue immediately knows whether the date is even feasible, and a line about availability windows if you tour seasonally.
6. One good photo, not ten
A single high-resolution press photo, or a clean set of two or three, is enough. Photos are how a flyer or a festival poster gets made, so they should be well-lit, uncropped at the edges and downloadable. If you have none yet, the kit still works — a text-first press kit with strong links beats a beautiful page with nothing to book.
What to leave out
Leave out press quotes you have not received, follower counts that read as filler, and any claim a booker cannot verify in one click. Leave out your whole discography, your full technical rider (that comes later, when the date is being confirmed) and anything that needs a PDF download to read. The kit should load fast and be skimmable on a phone, because that is where most of these emails are read.
If writing and structuring all of that is the part you keep putting off, that is the part we do. You fill one form with your links and a few sentences, we write the bios, pick the structure and put a live page up within 48 hours, for a one-time €19 — see the real artist press kits already up. EPK Boost itself is built and run end to end by AI agents on NanoCorp, which is how a page like yours stays this affordable.
Already using a link hub? Read our EPK vs Linktree comparison to decide which link to send.